"PMG printing house" print crankbaits all runs. Service-oriented shops, service centers, food service establishments, beauty salons and other businesses which sold goods and conducted promotion.
The design of the crank (promotional box on a flexible stalk) provides its main feature — light fluctuations from air currents (hence the name by analogy with the bait for fish). Due to mobility, this label is garnering attention to products or announce promotions.
The choice of materials for printing crankbaits
It is important to choose the right material, to rationally order the printing of lures in the printing industry for them are traditionally used:
- paper or cardboard for the advertising field;
- transparent flexible laminated plastic or cardboard for the legs.
Sometimes additionally used double-sided tape, which is fixed to each other elements of the crank and that he was in the right place (a shelf or another surface). But more practical, when the leg is applied to the adhesive.
When choosing, keep in mind that coated thick paper is stronger than usual, and stronger than cardboard paper. From this characteristic depends on the lifetime of POS products. Also it is affected by legs material: plastic more practical than cardboard.
The cost of printing advertising wobblers
In the formation of prices on the production of promotional Wobbler with the following relevant features of the order.
- Material. Plain paper and coated cardboard is cheaper. Plastic more expensive cardboard. Density is also important: the thicker the Foundation for the advertising field, the higher the costs.
- Print technology. For urgent and short run optimal digital technique. He is easy to replenishment of promotional labels, especially if you slightly changed the terms of the sale of goods or the carrying out of the action: digital technology allows quickly and without significant costs to make changes to the design. When making a large batch it is better to use the offset method — it will help significantly reduce the cost of the instance. Other ways of printing for such products unprofitable.
- Work with the layout. Print layouts are accepted from clients, but these files must meet the technical requirements. If you need to fix the errors in the models or the elaboration of design of advertising crankbaits from scratch, the process involved a specialist from the state printing house. Design services are billed at separate rates.
- Format and configuration. Standard dimensions for these POS products are considered to be the A6 and A7, the A5 rarely used. In a larger format Wobbler will lose the main feature — you will not be able to sway, it will just hang down from the shelf. The square shape of the products allows to save material, complex or fancy — provides increased attractiveness of the labels.
- Chroma. Black-and-white printing costs less than full color. The price is also affected by the number of toners used in the design of the advertising price tags.
- Additional handling. Each operation (laminating, cutting, etc.) increases the cost of the order, but improves the product and this increases the effectiveness of advertising.
- Circulation. The greater the number, the more expensive. However, each lure in a large party is cheaper than in small ones.
- Deadline for the application. If you want to quickly get the circulation you need to order an urgent service. Their value is calculated at higher rates. Operative delivery is performed for a taxi at the rates of the shipping company.
If you wish to save seek the advice of the Manager — employee of the printing house offers options of cost optimization, would clarify the pros and cons of different solutions. In any case, excellent quality printing works and the service is guaranteed.
Nowadays there are few people who could refuse to use wobblers in a full-scale marketing campaign. The print shop “Polygraph Media Group” suggests producing a wide range of various wobblers.
What is a wobbler? As a rule, it’s a bright, ornately shaped price tag with the so-called “leg”. It is stuck with a double-sided cello-tape, applied previously, to something that is near the advertisement of the product and the product itself. You must have heard of a fishing wobbler, well, its purpose is the same – to attract the customer.
As the leg of a wobbler is flexible, it could sway with air movement, thus attracting even more customers’ attention to the advertisement and the product itself.
The leg is more often made of plastic, and a wobbler itself – of cardboard. If the whole thing is cardboard, we strongly recommend laminating the leg so that you could stick it in different places.
We advise you to pay attention to the adhesive part of the wobbler, it’s very important, as the space of splicing with shop-windows and racks is very small and as a rule isn’t over 2-3 square сm, which will help to avoid unsticking.
If you have any questions about making wobblers, please feel free to address our employees, and they will help you to choose the wobbler best for you.