The booklet is a sheet folded one or more times, coated with a colourful image and information. In such printing products the consumer can find information not only about products, which advertises the manufacturer, but also about the company, services that it offers. Today booklet printing is one of the most popular services in the company "PMG Printing house". Promotional product is able to attract the consumer, to "catch" it. With vibrant colours, photos, rich pictures, which are applied to the leaflets, the person subconsciously remembers the logo or company name.
The cost of making brochures
Booklet printing — budget form of printing advertising, it is highly efficient, as required when conducting a marketing campaign to promote a new product/service or brand. Such printing is used for presentation and information purposes. Also, demand for business booklets covering exhibitions. Price how much it would cost to order the production of the booklets depends on several factors:
- the amount of circulation;
- colorful print;
- the presence of the layout, or the need for its development;
- the type of material;
- the time frame in which you want to print a booklet.
The formats of booklets
Before you order the booklet you must determine the size of product: A3, A4, A5, A6. The most popular ordering of booklets in the "Printing PMG" is a leaflet (europallet) — double sided sheet with two or three bends. It can be folded in half or like an accordian. The leaflet can be produced in the size 297*210mm 90*210 mm 98*210 mm 100 x 210 mm, depending on the personal preferences of the customer. The dimensions of the booklets should be such that after drawing the image and text on the sheet was not empty space and the logo was placed on each page. "PMG printing house" offers printing of full-color advertising products of any complexity. Here you can place your order for booklet in the unfolded or folded.
Layout development and material selection
Brochures are made from paper in two varieties: coated or sealed. If you run digital print, to issue a small edition, it is recommended to give preference to compacted paper, making the products more presentable image. Ordering booklets for interventions (direct mail, for distribution in retail outlets or at exhibitions) is performed with the use of coated paper, more suitable for offset printing. When the production layout is very important — to clearly provide material that will attract the consumer. The amount of information depends on the format, number of bends, strips in printed materials. Design the layout with lots of bends should be carried out with the involvement of specialist printing to choose the most suitable option:
- double parallel, consisting of 4 equal sides, having three-fold and 8 strips;
- window is performed from a Central side and two narrow lateral and 2 bends and 6 lanes.
The text from the first word to arouse interest. Print the information you need with a full description of the goods, contact details of the customer. To design promotional products consistent with marketing objectives, you need to order booklets in the print shop with extensive experience and full cycle services. Printing companies "Printing PMG" is a guarantee of quality printing in the shortest possible time. The state organization employ only qualified staff, who will offer you several options of layouts, tailored to the needs of the client. Ordering booklets in the printing can be done by email, phone or in person in the office.
How could you give your clients maximum information about your company and offered products and services? You could make a large newspaper article. But it’s expensive and is good just for once. But you do need something that could both interest people and not burden them. Leaflets and fliers are not very suitable in this case.
But there is another way, which is booklet printing. Booklets can be different; they could look like a book. That’s why they can be very compact. It means that the customer can take it and put into the pocket, handbag or case.
The front page of the booklet is made in color, in order to attract you customer’s attention. But the inner block is for placing the information. It’s essential to remember that you shouldn’t place too much information, it as to be easy and pleasant to read. The back page could be used for placing your company’s contacts.
A booklet can be very informative despite its small size. And if you pay attention to the design your customer will be truly interested.
So you shouldn’t forget about that kind of advertisement. It’s quite cheap to print booklets. So their effect will finally repay your costs.