Design of advertising printed products — a complex problem. Designer — a creative person, but creating a visual image corresponding to customer objectives, it needs to take into account the technical requirements of the printing house that will print the edition.
These requirements depend on the method of printing, type of printing or promotional products, of the type and format of the media image, characteristics of the printing equipment. The product quality of printing is determined at all stages of its creation, so the best choice for the customer is printing with design services.
PMG — printing a full cycle. We offer not only quality printing and not just design services of printing products. We are responsible before the customer at every stage of the project realization. Cooperation with designers and printing houses with experience in the field of advertising and printing, will help to avoid technical difficulties, and will ultimately save you time and money.
Stages of cooperation
Our printing house attracts experienced designers who tell us how better and more efficient to implement good ideas, including promotional printing.
Design of Polygraphy in Moscow. If necessary, the graphic designer will personally meet with the client.
Stages of design in printing:
- Design of polygraphic production begins with a discussion of the concept and layout of the future product. The client can order printing the development of an original design layout, but to save time and budget optimization, we recommend to take the sample from the catalog printing. Experts will quickly adapt it to the requirements of the customer.
- The designer will choose colors, fonts, prepare illustrations. When choosing a color scheme can navigate the corporate colors and fonts of the client company, if she has developed a signature style.
- After approval by the customer a design layout based on it, you can create templates, for example, print design, packaging homogenous products of different pages, brochures, corporate business cards, etc. Templates says the customer.
- At the stage layout according to the layout or the templates are text, images, other items, and the customer approves completely made up material.
- Then you proceed to prepress files based on the technical requirements of typography.
- The finished layout is transferred to the customer in paper form and/or in digital format, which is chosen taking into account the further use of materials. For example, PDF files are useful for mailing: letters look neat, regardless of computer settings; or for exchange of documents: the recipient cannot modify the document itself, but will be able to fill in this individual field.
- At the request of the customer, the printer may print a pattern that will help the client to evaluate the design of printing products before publishing.
- Then the printing house prints copies and, if required, performs finishing, for example, binding, laminating and so on.
Please keep in mind that designer printing usually requires more time to prepare concepts, illustrations, design layout. Design of advertising printing, of course, is created according to the wishes of the customer, but also — in accordance with the technical requirements of printing houses, specific products, taking into account the properties of the materials used and printing technology. We therefore recommend to entrust the design of advertising printing to our experts.
The cost of printing design
The cost of design of advertising and printed products depends on the complexity of work, time for preparation of the layout.
Design of promotional materials can be developed much faster and cheaper, if booked simultaneously, a series of different types of products, for example, leaflets, posters, packages, etc.
Our printing house produces almost all kinds of products printing in Moscow, we can deliver it at any address specified by the customer. However, the design of promotional materials can be ordered separately, not in combination with printing services.